Mums Who Wine to launch in Ballarat later this year

Mums Who Wine, founded by Melbourne mum Lauren Oliver, was created as a way to address the isolation new mums often experience through regular social events.

A pop-up event was first hosted for 150 Ballarat mums back in May, with an overwhelming response meaning many could not secure tickets.

Just last week the event returned, sponsored by Ballarat company Mesh & Masonry, and saw 300 Ballarat mums flock to Housey Housey in the biggest event in Mums Who Wine history.

Ms Oliver said the scale of the event and speed at which it sold out was a testament to the support of Ballarat mums.

And demand is showing no signs of slowing down with tickets to the next event, to be hosted at the Pub With Two Names in October, selling out in less than eight hours.

"It's exciting and is really encouraging for me and what we are doing that Ballarat mums love, support and believe in what we are doing," Ms Oliver said.

Given the popularity, she is now set to launch Ballarat Mums Who Wine in December, meaning regular events will be hosted and membership will be activated in the region.

The membership component gives members VIP access to local businesses like day spas and gyms to encourage women to take time out for themselves and practice self-care.

Despite the name of the events, Ms Oliver said they are not a boozy mum's club, but are about connection and providing a place where mums can invest in themselves by prioritising their own self-care, rather than continuously giving, so they can be the best possible versions of themselves.

She is passionate about mitigating the risk of mums experiencing isolation, a loss of identity and perinatal anxiety and depression.

For this reason, Mums Who Wine partners with PANDA (Perinatal Anxiety & Depression Australia) by donating five per cent of all profits to the organisation. She hopes that by doing so, awareness will be increased and the stigma associated with the conditions reduced.

Ms Oliver knows that big gatherings like the Mums Who Wine events hosted in Ballarat to date are not for everybody.

"Going forward I would like to mix up the events. They are about connection so I am trying to create the best way to facilitate that," she said.

"The launch will be a big-scale event because we want to get as many people there as possible but after that we will run other events like small dinners, movie nights and wine tastings.

"I want to mix it up because I know that not every mum wants to be in a room with 300 other mums. Some might prefer smaller things so I want to make sure we are catering to everyone because we want every mum in Ballarat to be connected."

Read the full article here

Originally published in the Ballarat Courier on July 27 2019

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  • Mark Oliver
    published this page in Media 2019-07-29 20:55:35 +1000
Mums Who Wine