Lauren Oliver's Profile


Lauren Oliver

Lauren Oliver

Founder of Mums Who Wine

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Total Recruits 24
  • published Membership 2020-04-03 09:57:20 +1100

  • published Lauren Oliver in About Us 2020-04-02 22:26:51 +1100

    Lauren Oliver | Founder

    Mums Who Wine was founded by Lauren Oliver. As a mother of two young boys and working in a high stress, demanding corporate job, Lauren was constantly plagued with "mummy guilt" when she desired time for herself. It shortly became evident that without this time, Lauren was less effective, less nurturing and was slowly losing her identity outside of her role as "mum".

    Recognising that this was a common experience for mothers,  Lauren created a Facebook group called "Inner West Mums Who Wine". The motivation for the group was to organise and host events to enable mothers to have a night to" fill their cup" and connect with other mothers over a glass of wine. 

    Read the full story of this group

    By allowing herself this time for self care, Lauren felt more empowered, more satisfied and was more receptive to the needs of her family. Most importantly she had the strength and mental capacity to embrace the incredibly fulfilling, but at times, highly demanding role as "mum". 

    It was through this experience and the success of her Facebook group that a passion for mothers was birthed, which has led to the development of "Mums Who Wine". What started as a small Facebook Group as a way of meeting other mum friends at night after work, Mums Who Wine very quickly turned into a business and is now a movement rapidly expanding across the world.

    In December 2017 Lauren resigned from her corporate job to focus her time and attention on building Mums Who Wine. Her mission is to create an avenue for every mother to invest in their own self care and to ensure they can be the best version of themselves. She is also passionate about raising awareness and reducing stigma associated with mental illness.


  • published Why wine means good times for mums in Media 2019-11-22 14:21:27 +1100

    Why wine means good times for mums

    Read more

  • published Affiliate Terms in Affiliate 2019-08-12 21:50:26 +1000

    Terms and Conditions ("Terms")

    Last updated: 4 January 2019

    Please read these Terms and Conditions ("Terms", "Terms and Conditions") carefully before agreeing to become a Mums Who Wine Affiliate (“Affiliates”) operated by Mums Who Wine ("us", "we", or "our").

    Your acceptance of becoming an Affiliate is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all new and existing Affiliates.

    If you disagree with any part of the terms then you will be denied access to our Service.

    Member Benefit

    Affiliates will provide a VIP discount/benefit as agreed on every visit, upon our members presenting their Mums Who Wine Custom Membership Keyring or using their Mums Who Wine Online Discount Code.

    Affiliates agree to display the Mums Who Wine Affiliate Sticker and/or A5 Mums Who Wine Poster found in the Welcome Affiliate Pack so that you can be easily identified as a Mums Who Wine Affiliate.

    Affiliates accept the onus to train and educate all staff of the benefit that our members will receive.

    Affiliates will ensure that every member is afforded VIP treatment and service upon presenting their membership keyring or advising they are a Mums Who Wine Member.

    The agreed member benefit can be amended or changed upon written notice.

    Social Media

    Affiliates will like and follow us on Instagram @mumswhowine_au and Facebook (@mumswhowine) to ensure that they remain updated with our message

    We will create a post for Instagram and Facebook for all new Affiliates, promoting your business and advising our members of the benefit you are offering.

    All new Affiliates will create a post (or share our original post) for your own social media FEED (not story) announcing that you are an Affiliate and the benefit you are offering.

    We will promote Affiliates on occasions via Instagram and Facebook where appropriate and relevant.

    Affiliates will help promote the message of Mums Who Wine and self care on social media where appropriate and relevant.


    All Affiliates will be listed on our website ( under our Affiliate Section. This will provide all relevant information including contact details, location, benefit and agreed images obtained from your Social Media and/or Website. If you require us to use specific images, it is agreed that you will provide these at your earliest convenience.

    Mums Who Wine Message

    Affiliates understand that the message of Mums Who Wine is to encourage mothers to prioritise time for themselves and invest in their own mental heath and self care.

    Affiliates understand that you have been hand selected on the basis that you believe and are committed to this message.

    Affiliates are encouraged to help share, promote and raise awareness about this message where appropriate and relevant.

    We have the right to remove any Affiliates if it is believed that you are acting in any way contrary to this message.

    Termination of Agreement

    The agreement to be an Affiliate can be terminated upon written notice by either party.


    We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

    Contact Us

    If you have any questions about these Terms, please contact us at

  • published Invoice Payment in #selfcaresaves 2018-03-17 14:40:25 +1100

  • published Blog in About Us 2018-01-21 11:22:58 +1100


    Say no to Mummy Guilt
    Posted by · August 09, 2018 10:48 PM

    "Just Quit"
    Posted by · August 01, 2018 2:59 PM

    Choosing to prioritise your own self-care
    Posted by · June 16, 2017 9:00 PM

    See all posts

  • published Events 2018-01-21 11:22:46 +1100


    If you would like Mums Who Wine to visit your town, please contact us at

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