Our message is to encourage mothers to prioritise time for themselves and invest in their own mental health and self care. We truly believe that #selfcaresaves.
We simply ask ‘If a mum had an hour to herself, how would she like to spend it?’ That is self care – a quiet lunch at a café, a workout at a local gym, shopping at a favourite boutique or getting some physiotherapy to fix that pelvic floor! Any activity that is focused on the individual’s physical or mental health and wellbeing.
We select supporting partners that understand and are committed to this message. We encourage you to share, promote and raise awareness about this movement wherever possible so that collectively, we reach a wider audience. We always say, if just one mum hears this message and takes action, that is what we are here for.
We love our children, but Mums Who Wine is just for mummas. Our focus is on empowering mothers to take care of their mental health so we don’t have child-focused businesses in our listing.
Unfortunately no, we have blanket rule that we do not include any MLM businesses or businesses with independent consultants as Affiliates. This also applies to our events and any collaborations.
There are lots of amazing female focussed groups out there that are all about networking – but that is not us. We love mums in business (in fact, we are mums in business) but our focus is on giving our community time out to fill their cup, not build their business or brand.
If you sign up to be an Affiliate, you will need to provide a VIP discount or benefit on every visit or purchase, we do not include single offerings. Examples include a complimentary coffee when a mum orders breakfast, a % discount on their online shopping purchase, $$ off their weekly gym membership or a glass of wine when they meet their other mum friends for a meal.
As a general rule, we require a unique offering for our members that is not available to other customers (so our tribe feel extra special) and any discount must be a minimum of 10%.
When your application is approved, we will send you a pack with everything you need to promote that you support our mumma tribe. This includes information for your team, promotional material to present in store and a sticker for your window. It is the expectation that all staff are well versed with our partnership and offering to ensure that our members will always be guaranteed a VIP experience and feel comfortable and confident In using their membership.
If you are not already, it is requirement that you follow Mums Who Wine on our social channels so as an Affiliate you can stay updated and get behind our tribe and our #selfcaresaves message. We will also provide social media assets that you can post to share that you are an Affiliate. The Affiliates that receive the most uptake from our members are those that advertise they are an Affiliate as mums will choose their venue or business over others, if they are reminded or prompted.
We strongly encourage all Affiliates to use these promotional tools as it is the best way to let everyone know you are supporting not only Mums Who Wine, PANDA, but most importantly the local mums in your community.
Your business will appear on our website as an Affiliate with a description, images, contact information, social profiles and details of the benefit you are offer. Our tribe can search for you or look up Affiliates near them if they are out and about.
We have a highly engaged national audience of mums who interact with us every day on our social media channels – both national and local. On occasions we will share the stories behind selected partners on our national profiles so that our community get to know the people behind the national brands that support us. This is the best way for us to build a real connection between our tribe and your brand.
We promote local businesses on occasions in our local Facebook groups so that our mums know that you are an Affiliate and can support your business while investing in their self care.
We also host regular events through Mums Who Wine which is a powerful promotional opportunity for local businesses and venues. We book events at supporting venues as the first option, offer campaign opportunities to supporters first and look to involve you in as many ways as we can. If you have a product or service you want to offer for an event or campaign, we accept event donations for door prizes and items for campaigns around specific events like Mother’s Day.
Our members have a Mums Who Wine keyring they will flash in person that has an expiry date on it (so make sure you check this). If your business is online, members will use a unique discount code you provide us. These codes are accessed in the member-only area of our website so are safe and secure.
When you sign up, you can add terms and conditions as part of your application. These are conveyed to our mummas in your directory listing so they always know what they are getting.
You can change your offer at any time just by emailing us with details of the new offer. Any change must be approved by us and in line with our minimum offering.